Role: Brandbook, Logo Design, Marketing Materials, Brand Strategy
The United States has crossed $20 Trillion in debt for the first time. Our country is in trouble and responsible leaders need our support more than ever. Introducing the Better Money PAC, a political action committee dedicated to free market solutions, the advancement of crypto currency, and fiscal responsibility in government.
With ambitious goals and a young target demographic, we set about creating a unique, fresh and clean style for the Better Money PAC. The main logo was developed to symbolize an eagle, while the creation of marketing materials and a brand book highlighted the patriotic nature of the PAC’s pursuits.