Role: Brandbook, Logo Design, Marketing Materials, Brand Strategy
Extreme sports and surfing culture has proliferated on the West Coast of the United States. East Coast adrenaline junkies have flocked to the Pacific seeking brands and products that provide top surfing expertise. With a strong respect for West Coast roots, East Coast Surf Company seeks to provide a bounty of resources and products for avid Atlantic surfers, just a little closer to home.
When the East Coast Surf Company asked us to assist in crafting their branding they made it clear they wanted to be different. We took that to heart when designing and creating their first logo and marketing materials. With a logo reflective of the moon’s impact on the surf, and a pattern look that pays homage to the glamour and grit many East Coast cities from Boston to Miami.